UF CARE Member Jalie Tucker, Ph.D., Professor and Chair, UF Department of Health Education and Behavior and Director of CBEHR received the Betty Ford Award from the Association for Medical Education and Research in Substance Abuse at the association’s November 23 2018 conference in San Francisco. The award is given in honor of former First Lady Betty Ford, a visionary who transformed her difficulties with substance abuse into great benefit for the common good. It recognizes an individual who has made a significant impact on the field of substance abuse, particularly with regard to women’s issues. Dr. Tucker led the adoption of a public health approach to substance abuse disorders (SUDS and has extensively studied help-seeking and natural recovery without treatment. Going beyond the clinical arena is important because most people with SUDS, particularly women, never enter treatment. Dr. Tucker’s contributions to understanding and promoting addiction recovery were the focus of her invited award address titled “The Many Pathways to Recovery from Substance Use Disorders: Contributions from Public Health, Psychology and Behavioral Economics.”