Bachir Kassas, Ph.D.


Dr. Bachir KassasContact Information

Dr. Bachir Kassas
Food and Resource Economics Department
Institute of Food and Agricultural Sciences (IFAS)
P.O. Box 110240
1177 McCarty Hall A
Gainesville, FL 32611-0240
Phone: (352) 294-7621
Website: Departmental Profile


Assistant Professor, Food and Resource Economics Department, Institute of Food and Agricultural Sciences (IFAS)

Research Area

Dr. Bachir’s research is focused on applying experimental methods to study individual and consumer preferences. His research interests include consumer preferences and willingness-to-pay for credence attributes and healthy food products, preference elicitation mechanisms, individual health-related decision making, and prosocial preferences. He also works on utilizing biometric equipment including eye-tracking, facial expression analysis technology to assess emotions, and brain activity, to develop more refined behavioral models that can better explain individual preferences and consumer choice.


B.A., Economics, American University of Beirut (AUB)

M.S., Economics, Texas A&M University

Ph.D., Agricultural Economics, Texas A&M University

Recent Publications

  • Kassas, B., M.A. Palma, and D.P. Anderson “Fine-Tuning Willingness-to-Pay Estimates in Second Price Auctions.” Journal of Behavioral and Experimental Economics (forthcoming)
  • Huseynov, S., B. Kassas, M.S. Segovia, and M.A. Palma. “Incorporating Biometric Data in Models of Consumer Choice.” Applied Economics (forthcoming)
  • Palma, M.A., M.S. Segovia, B. Kassas, L.A. Ribera, and C.R. Hall “Self-Control: Knowledge or Perishable Resource?” Journal of Economic Behavior and Organization, 145, pp. 80-94, 2018
  • Kassas, B., M.A. Palma, and Y. Zhang “The Role of Incentives on Preference Revelations in Auctions Versus Rankings.” The Journal of Choice Modeling, 20, pp. 73-85, 2016